iPhone maker Apple Inc. The new Vision Pro headset was unveiled at the annual Worldwide Developers Conference on Monday, the culmination of more than seven years of development. Since its launch, Apple Vision Pro, a spatial computer that combines digital content with the physical world, has become the talk of the town in the tech world.
Every tech enthusiast’s head is racing with the thought of how this product will usher in the era of spatial computing and how it will impact everyday technology use in the not-too-distant future.
Reacting to the Apple Vision Pro ad image posted by Apple CEO Tim Cook on Twitter, industry leader and Mahindra Group Chairman Anand Mahindra asked what the future holds for TVs and how companies like Samsung and Sony will handle Apple Vision’s disruption. Pro will cause.
Sharing the video, he wrote on Twitter, “Does this spell the death of big screen TV displays? I wonder what the boardrooms at Samsung and Sony are reacting to… And what about the movies and sports the public watches? Now replace a roomful of zombies wearing headsets?”
Watch the video here:
Does this spell the death of big screen TV displays? Wonder what the boardrooms at Samsung & Sony are strategizing in response… What about the public viewing of movies and sports? Will it now be replaced by a roomful of zombies wearing headsets? https://t.co/qQa8vwuy6Q
— Anand Mahindra (@anandmahindra) June 6, 2023
Vision Pro was one of the riskiest launches in the company’s history.
In a wide-ranging presentation, Apple showcased the headset’s myriad features and highlighted content planned for the product, including games and interactive video from the Walt Disney Company. The device, which resembles high-tech ski goggles, will have its own operating system, visionOS, and a dedicated app store. It will arrive in the US early next year, followed by other regions later.
The Vision Pro is the latest in what Apple hopes is a groundbreaking new product that could help the tech titan boost sales. It will attempt to redefine a still-innovative industry in the same vein as the Mac, iPod, iPhone, and iPad. The difference this time is that Apple is launching at a higher price point and jumping into a market that doesn’t appeal to consumers.
More broadly, it aims to change the way people interact with the world. Apple has long been looking for a new platform to take it beyond the iPhone and iPad, and this could be that path. The wearable combines virtual and augmented reality, meaning the user can be fully immersed in content with high-resolution displays perfect for watching video—or overlay apps over the wearer’s field of view, allowing messages and notifications to pop up. the person
“It’s the first Apple product that you look at and it’s not,” Chief Executive Officer Tim Cook said during the presentation.