The Indian Premier League (IPL) 2023 has created new records in television viewership, with scores of people tuning in to watch the cricket matches. According to the official broadcaster, Disney Star, 26 of the 38 games have more than three crore viewers, with the top 10 matches having over 40 crore viewers.
Better matches and viewership
According to an Exchange4Media report, the opening game between Gujarat Titans and Chennai Super Kings (CSK) was the most watched with 5.6 crore viewers, followed by the 24th match between CSK-Royal Challengers Bangalore (RCB) with 5.2 crore viewers. The 33rd match between CSK and Kolkata Knight Riders (KKR) had a peak concurrency of 5.1 crores.
Other matches that garnered high viewership include Game 6 between CSK and Lucknow Super Giants (LSG) with 5 crore viewers, Game 5 between RCB and Mumbai Indians (MI) with 4.6 crore viewers and Match 12 between MI and CSK with 4.5 crore. The viewers The ninth game between KKR and RCB recorded a similar viewership of 4.5 crores.
After 38 games, the cumulative live viewership for IPL 2023 has reached 43.4 crore, the second highest in IPL history. Hindi Speaking Markets (HSM) recorded the highest viewership in IPL history with 29.1 crore viewers tuning in for the first 38 matches. This is a more than 27 percent increase in TVR compared to the previous version.
The success of Disney Star
Disney Star Network successfully broke IPL viewership records with 2.53 crore new viewers to watch the fourth week of IPL 2023.
IPL 2023 has been a huge success in terms of television viewership, breaking records and setting new standards. With its high viewership numbers and strong fan base, IPL has cemented its position as one of the most popular cricket tournaments in the world.