In an exciting development, Viacom18 has emerged as the holder of the digital rights for the upcoming India vs West Indies series. The media conglomerate will stream the matches for free on Jio Cinema, which previously served as the digital platform for IPL 2023. Dream Sports, the promoters of Fancode and rights holders of cricket, have sub-licensed the digital content to Viacom18. West Indies Bilateral Matches.
Apart from digital rights, Dream Sports is also looking to seal a deal with national broadcaster Prasar Bharti for linear rights. As part of the arrangement, DD Sports will continue to broadcast the games on television, expanding the partnership formed between the two parties last year.
“We are currently exploring various settings for the series. “While the matches will be available on Fancode, we may also distribute the content to some other platforms, both linear and digital,” said a representative from Dream Sports.
The inclusion of Viacom18 as the digital rights holder adds a new dimension to the broadcasting landscape of the India vs West Indies series. With Jio Cinema offering free streaming of matches, fans will have easy access to live coverage and highlights, enhancing their viewing experience. This partnership not only benefits the audience but also shows the growing popularity and demand of digital platforms in the field of cricket broadcasting.
As the series approaches, cricket lovers can look forward to enjoying the matches across multiple platforms, thanks to the collaboration of Viacom18, Dream Sports and Prasar Bharti. Digital and linear rights ensure that fans can catch all the exciting action as India take on the West Indies in this highly anticipated cricket match.