When I was a youngster in 1997, I turned on my Gameboy for the first time, heard the now-familiar, dramatic 8-bit tune, and a black-and-white sprite of Professor Oak welcomed me into the world of Pokemon. Pokemon has captivated generations of children (and more than a few adults). Although the Pokemon Company continued to produce video games, toys, trading cards, and bedroom sets, it never caught on to its late 90s-early 00s status — until 2016.
That year saw the release of Pokemon Go, an AR mobile gaming app that encouraged users to go outside and walk around in search of digital Pokemon. Users of Best fitness trackers They would see their step count skyrocket. Again, Pokémon temporarily took the world by storm, and while the player base remains very strong, it’s nowhere near what it was in the app’s early days. Pokémon Sleep, Niantic and The Pokémon Company’s latest app, which uses IP for health purposes, aims to get people hooked again, now with sleep instead of steps.
Pokemon Go’s genius came in connecting digital Pokemon to real-world GPS locations, causing them to pop up in unexpected places and get players to go outside and explore their surroundings. There have been several instances of rare Pokemon strategically appearing in crowded places, such as the rare Snorlax appearing in Central Park in 2016, leading to a stampede of players.
This has greatly increased the number of stages for players to go out hunting for Pokemon. If you pick up an egg in the Pokemon games, it hatches after thousands of steps; Pokemon Go made this a reality by using your phone’s GPS information Best running watches, Eggs hatch after thousands of real life stages. It encouraged players to go out and visit specific areas of their town or city, turning them into key in-game locations such as gyms and Pokestops.
Fitness games have always had a mixed reception, although a few have managed to stand out. Zombies, run! Users can be motivated to run faster as they can complete missions and simulate a horde of hungry zombies running after them. However, almost all fitness apps and tools employ gamification strategies, offering dopamine-inducing virtual rewards like badges and trophies for filling your movement ring. Best Apple Watch Or move up the leaderboard in peloton classes. Strava really has it covered, with popular local routes grouped into ‘segments’ and Strava members publishing the fastest or most frequently completed ones.
Topping a popular Strava segment will give you the same adrenaline rush as conquering the Pokemon Gym in London’s Paddington Station or New York’s Brooklyn Bridge, and for good reason: both achievements are based on the same dopamine-inducing gamification strategies. Couple that addictive mechanism with all of Pokemon’s massively popular intellectual property, and it’s no wonder Pokemon Go has hit such a winning formula.
Pokémon Sleep takes this incredibly successful strategy and applies it to sleep health instead of exploration and stage count. By placing your phone next to your bed while you sleep, Pokemon Sleep can monitor your movements and breathing and analyze your sleep through your phone’s gyroscope and microphone. Sleep cycle or shut i.
By continuously using the app to monitor and improve your sleep, you can earn points to add ‘sleepy power’ to the sleepy Pokemon Snorlax. The higher your ‘sleepy power’, the more Pokemon you collect as you sleep every night, and so on. The more you use the app while you sleep, the more Pokemon and points you get. Pokemon Sleep also gives you chronotypes, as do many of the best sleep trackers and some of the best fitness trackers. Fitbit, for example, will assign you an animal based on your sleep patterns. Pokemon Sleep does the same thing – of course, the animal breathes fire or breathes lightning or something.
Could it be more popular than most sleep apps? may be. Never bet against the power of Pikachu and co and The Pokemon Company’s unique understanding of gamification and addictive pocket monster collecting. It’s unlikely to be as accurate as sleep trackers like this one Aura Ring or Fitbit Charge 5, it ditches your smartphone’s sensors instead of recording biometrics like skin temperature using dedicated sensors. However, if the service is tied to a physical device it will gain wider acceptance as a free downloadable app than ever before.
If Sleep starts the same way as Go, there’s no telling where the Pokemon will go next in terms of health. Pokemon Race, perhaps, runs with an animated RapidDash where you act as a virtual pacer, like the PacePro program. Best Garmin Watches doing? The sky is the limit.