Srinagar, June 6: Bollywood actor Lalit Parimoo said the film industry should go beyond the popular shooting locations of Gulmarg, Pahalgam and Sonamarg and discover the untouched beauty of the Kashmir Valley.
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During the promotion of his upcoming film ‘Lafson Mein Pyaar’, Parimoo shared his views, “We used to shoot only in places like Gulmarg, Pahalgam, Sonamarg. I think filmmakers should look beyond these places. There is a great beauty in Kashmir that needs to be explored,” he added.
He expressed his satisfaction with the recent release of the Kashmir film policy of the Jammu and Kashmir government, while the initial plan was to shoot the film in Uttarakhand but when they came to know about the Jammu and Kashmir film policy, they decided to shoot it in the picturesque Bhaderwa.
Highlighting the importance of films being shot in J&K, Parimoo said, “This film is special to me as it was shot in J&K. At a time when film shootings were at a standstill, more and more films are coming to Kashmir. This will boost tourism and provide a lot of employment opportunities to the region. Government-to-government efforts are being made to revive the decades-old relationship and help Bollywood come back to the great valley.
Directed by Dheeraj Mishra and Raja Randeep Giri, Lafson Mein Pyaar revolves around the story of Raj, a young man who embarks on a journey of self-discovery through music.
The film has an ensemble cast including Anita Raj, Zareena Wahab, Prashant Rai, Sarwar Mir, Vani Dogra, Megha Joshi, Mahima Gupta, Sachin Bhandari, Ismail Chaudhary and Avinash Kumar.
Director Dheeraj Mishra expressed his excitement about shooting in Jammu and Kashmir, “In the past, I shot parts of two of my films in the Bhaderwa region. We couldn’t shoot in Kashmir because of the unrest and lack of film policy. However, now I am planning to shoot my next two films in Kashmir and now there is a recession going on.
Mishra thanked Lalit Parimoo for informing him about the J&K Film Policy and thanked the officials of the J&K Film Policy for their support and assistance.
Singer Kabul Bukhari, who worked on the film’s music, said he was happy to be a part of a Bollywood project shot in Jammu and Kashmir. During the event, the team also unveiled the poster of the film, adding to the excitement surrounding ‘Lafson Mein Pyaar’.