• Tue. Feb 27th, 2024

BCCI media rights tender to be released today, new broadcaster by August 19

BCCI media rights tender to be released today, new broadcaster by August 19

After a long delay, BCCI will finalize a new broadcaster by August 19 for bilateral matches, with rights set to be sold separately (TV & Digital (for five years).

The Board of Control for Cricket in India (BCCI) has finally set the 2023-27 BCCI Media Rights ball rolling. The tender will be out by Tuesday with Indian board partner Ernst & Young. The rights sale is expected to be completed by August 19, with the onboarding of the new broadcaster for the IND vs AUS ODI series ahead of the 2023 World Cup.

As InsideSport previously reported, the new contract is valid for five years rather than four. According to a Cricbuzz report, it is likely to be an e-auction, though the broadcasters are yet to be informed about the auction process. BCCI suffered a heavy loss as the board fetched Rs 48,390 crore by selling IPL media rights through e-auction.

  • The new contract is for 5 years like in IPL.
  • Digital and TV rights will be separate as there is a higher trend in digital.
  • E-auction is likely to replace the closed bidding process.
  • BCCI lost Rs 48,390 crore by selling IPL media rights. It had TV rights and digital rights separately.
  • The exact number of matches covered by the new deal is still under discussion.
  • But the deal is likely to include 100 bilateral matches.
  • In the new cycle, there will be more T20s and less ODIs due to lack of interest from the audience in ODIs.

Last time, Disney Star paid Rs 6138.10 crore for 103 matches. 61 crores per match. However, since the rights are exclusive, the BCCI is expecting upwards of Rs 12,000 crore.

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