Elon Musk-owned Twitter unveiled its new ‘X’ logo on Monday in a major rebrand initiative, replacing the iconic blue bird symbol. The logo – a white ‘X’ on a black background – was seen on the network’s site and accounts, evoking mixed reactions and an ocean of memes from netizens.
Many accounts have shared a viral graphic designed to represent an animated version of a blue bird looking distressed after being ‘shot’. “I’m fired,” read the image containing the bird. By sharing the viral image, users bid a final farewell to the bird.
“Bird freed,” another user echoed their sentiments.
Some users disapproved of the new logo and suggested they prefer the bird symbol. Along with the rebrand, some said the platform should also focus on other areas that need improvement, including enhancing the user experience for non-verified audiences.
In November, Twitter announced an $8 monthly fee for accounts to keep their verified status intact on the micro-blogging site. Subsequently, other changes were introduced to the platform, including a temporary cap on the number of tweets users could see in a day and a daily limit on ‘direct messages’ on the site for unverified accounts.
The idea behind the new logo ‘X’
Among the changes introduced at Twitter after Musk acquired Twitter last year, he changed its business name to X Corporation. In October last year, Musk shared his vision of making Twitter an “everything app”. “…Twitter’s purchase is an acceleration to create X, the all-in-one app,” he said.
The new logo ‘X’ was described by Musk as “minimalist art deco”, CEO Linda Yaccarino confirmed.
Hashtags such as ‘RIP (Rest in Peace) Twitter’ and ‘X’ trended on the platform on Monday as users flooded the site with memes to illustrate how they felt about the new logo.
Meanwhile, explaining the rebrand, CEO Yaccarino said that ‘X’ is the future of “unlimited interactivity focused on audio, video, messaging and payments/banking”.
Powered by AI, X will create a global marketplace for ideas, goods, services and opportunities, connecting people “in ways we’ve only begun to imagine,” her tweet read.