• Wed. Feb 28th, 2024

For environmental protection, AKTU connects founders of green startups with policy makers of UP government.

For environmental protection, AKTU connects founders of green startups with policy makers of UP government.

Lucknow The Innovation Hub of Dr APJ Abdul Kalam Technical University (AKTU) Uttar Pradesh is taking a new initiative to promote green start-ups working towards environmental protection by providing a platform to interact with policy makers of the state government.

World Environment Day program held at AKTU. (HT file)

AKTU Vice Chancellor JP Pandey said that this year, the theme of the United Nations will focus on solutions related to ‘plastic pollution’ under the campaign #BeatPlasticPollution. As people around the world come together to commemorate World Environment Day by cleaning beaches, planting trees and marching in an effort to revive the environment, green startups are aiming to elevate their businesses with cleaner practices.

In a unique initiative, five startups were shortlisted to pitch their sustainable startup products and services to the programme. Later, a round table discussion was held for all startups related to environment. Interacted with policy makers and officials where they shared their views.

These green startups presented their business models at the World Environment Day program held at AKTU. Among those who participated in the event were — Sarvan Bagel, OSD of Uttar Pradesh Chief Minister as Chief Guest of the event; Urban Planning Department Special Secretary Rajendra Pensia and UP Electronics Corporation Managing Director Akshay Tripathi attended the event as special guests. Manish Gaur, Pro Vice Chancellor, Dr APJ Abdul Kalam Technical University, Lucknow, delivered the keynote address.

Speaking on the occasion, Sarvan Baghel said that the government is doing many things to make people aware of the effects of hazardous waste that people throw into the environment. Empowering people to make environmentally conscious decisions and transition to a greener future is an additional responsibility of sustainable startups.

Many innovative solutions have already been developed by ‘green startups’ such as biodegradable plastic made from algae; measure, report and reduce carbon footprints; alternative energy sources; Conservation of water bodies and biodiversity, reusable water bottles and many more. Establishing a sustainable startup model is not an easy process. Bagel commended the Innovation Hub team for making an amazing effort in taking up a very proactive challenge to protect the environment with robust startup solutions.

Rajendra Pensia said that more than 400 million tonnes of plastic are produced annually, half of which are designed to be used only once. Less than 10% of that is recycled. Today, plastic waste is trapped, washed into the ocean and burned into toxic fumes, making it one of the planet’s biggest threats. What’s more, it’s a lesser-known fact that microplastics find their way into the food we eat, the water we drink, and the air we breathe.

Akshay Tripathi said the innovations of Indian startups are a testament to technological progress and optimism from maintaining an ecologically intuitive approach to business. The global climate, government support and private investments have developed a beneficial ecosystem for startups to test and design solutions suitable for India.

Different government initiatives like Zero Defect and Zero Effect (ZED) are building a strong ecosystem of sustainability drivers. A current crop of young eco-entrepreneurs is pushing the sustainability narrative forward, innovating their company prototypes and introducing the first accepted philosophy of sustainability in a new era of eco-sensitive products and services. Ecosystems driven by dynamic multiple sustainability support them, reinforcing its stimulus.

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