• Wed. Feb 28th, 2024

K-wave continues to dominate; What do Korean dramas have that Bollywood lacks?

K-wave continues to dominate;  What do Korean dramas have that Bollywood lacks?

K-Wave actually started in the 2000s and in the late 2010s, it slowly took over the world by 2023. When Korean movies, TV shows, and music changed the way we look at foreign movies, it fueled criticism. Indians have their own desi content. Korean shows and movies are a go-to genre more than any Indian release, be it big screen or small screen. A lot of OTT content comes out every week in India, whether it’s movies or web shows, but it’s the international shows that get a lot of praise on social media. Why do people prefer East Asian content over desi releases?

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India has yet to see big screen Korean releases. It noted the growing demand for South Korean content among OTT distributors as a growing market. Apart from Hollywood films, Indian theaters do not distribute anime – Japanese films and Korean releases. With international releases taking up space, Indian content now has to fend off competition not only from Hollywood but also from South Korea.

After years of looking up to Hollywood and its success, Indian films became the Western version. We now talk about more social causes and individual journeys, as opposed to the superstar ideology of the 90s and 80s. Bollywood’s 2000s were all romance and action, with a hint of poetry missing over the years. Fans crave that escape, and Korean dramas provide just that.

Production houses also tried to capitalize on the demand for Korean content but failed to capitalize on it. Instead of creating more original stories that could match their vibe, filmmakers chose to make their own shows and movies. Remakes have been proven over the years to no longer work, however, Bollywood refuses to let go of its biggest sloppy gimmick. Lal Singh Chadha, Bharat and Rocky SundaranAnd even Prem Ratan Dhan PayoKorean remakes failed at the Indian box office.

Even TV shows adapt the same story to an Indian setting these days, but they often lose their original charm. As audiences are more open to watching original foreign content alongside dubbed and subtitled versions, the concept of remakes will become obsolete if they don’t actually offer more value.

The stories are more unique and refreshing compared to the Indian releases. In the 2000s and 2010s, we saw some more unique romances, comedies, and dramas like this one. Go Go Gone, Jab We Met, And Mohabbatein Everyone has the same charm that K-waves has to offer in the 2020s. Bollywood too has lack of talent and some big stars still have huge fan following and they are not taking up new roles or avatars. While Bollywood has nothing to offer from the young artist pool, there are highly skilled actors who bring fresh perspectives to love stories similar to K-dramas.

See also: From Alia-Gucci to Ranveer signing with a Hollywood agency, Bollywood is in its western era.

Korean culture is quite similar to India in terms of traditions and social expectations, which makes it easier for the audience to relate to. This is an opportunity for India too. Korean content is a favorite here, and Indian content is also a favorite there, including movies like 3 Idiots and My Name is Khan. However, only in rare cases as today’s releases are not of the best quality.

Korean content with better stories to tell, fiction or fantasy, and more engaging screenplays. The Korean movie industry has yet to become a money mine for producers as more content is pushed through streaming platforms like Netflix, but its quality may gradually decline, but fans are still willing to give it a try. Meanwhile, often watching the trailer of an Indian film is enough to make people lose interest in the release.

Cover image by Bhavya Poonia/Mashable India

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