learndirect has strengthened its position in the health and fitness education industry with the acquisition of LEAP Academy, the fastest growing training provider in the health and fitness sector.
The UK’s leading online education business has announced the acquisition of LEAP Academy, a leading provider of accredited online qualifications in personal training and nutrition.
Starting today, LEAP courses will become part of the newly created Faculty of Health and FitnessAlso includes qualifications provided by The Training Room, a sustainable fitness brand that owns it Learn directly In June
LEAP is known for working with high profile personal trainers and influencers to help market and connect with fitness enthusiasts.
Their social media presence and line-up of influential ambassadors has accelerated business growth, tapping digital demand for content, with 40% of young people turning to TikTok and Instagram before Google.
Having developed and launched 12 courses since its inception in January 2022, LEAP Academy – founded by siblings Mitch and Talila Henchos – will extend their reach to personal trainers, nutritionists or people looking to increase their knowledge of healthy living.
Wayne Jans van Rensburg, Group Chief Executive Officer at LearnDirect, said:
“We are excited to welcome LEAP Academy to the Learn Direct Digital Group, joining a fitness faculty designed to prepare health and fitness enthusiasts for success in a growing industry. They currently train over 1200 students in the UK and now under the umbrella of LearnDirect, LEAP will connect with people at different stages of their health and fitness career journey. This latest acquisition signals our continued growth as we aim to establish ourselves as the online brand for professional development.
Mitch Henchos, co-founder and chief executive officer of LEAP Academy, said:
“We are very excited to be joining LearnDirect’s leading health and fitness faculty. learndirect are market leaders in online education and their expertise will be invaluable in LEAP’s next phase of growth. As part of the LearnDirect Digital Group we will have the resources to expand our range of courses and provide high quality education to more students.
Since 2011, the demand for personal trainers in the UK has been increasing year on year, with over 25,000 personal trainers registered in 2022. With the industry estimated to be worth around £631 million in the UK alone, it’s no surprise to pursue a career in this sector.
LEAP Academy’s flexible, self-paced, online qualifications gave individuals the opportunity to fit their study schedule around their current work and life commitments and retrain for the health and fitness industry.
The announcement comes at an exciting time for LearnDirect following its recent acquisition of The Training Room and multiple course launches including degree pathways that offer learners an alternative to traditional university.
Online education businesses are constantly innovating to meet the evolving needs of the modern digital-first learner.
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