• Tue. Feb 27th, 2024

Meta’s so-called Twitter alternative’s threads see 70% drop in traffic: report

Meta’s so-called Twitter alternative’s threads see 70% drop in traffic: report

Meta’s social media app, which was hugely popular when it launched earlier this month, seems to have run out of threads. According to market intelligence firm Sensor Tower, the platform has reported a nearly 70 percent drop in daily active users. The app, owned by Meta as a replacement for Twitter, had 13 million daily active users, down from 44 million on July 7. Forbes The report said. According to Sensor Tower data, the average daily time users spend on the app is just four minutes, a sharp drop from 19 minutes on launch day. Within a week of its launch on July 5 this year, Meta said, Threads hit 100 million sign-ups. Twitter currently has 200 million active users with an average time of 30 minutes. Threads lack some of Twitter’s features, such as desktop functionality and the ability to search for topics instead of users. Over the years, Twitter has been one of the main sources of news and information. On the other hand, Mark Zuckerberg’s meta has gradually moved away from political content and news.

Meta had reported that within a week of its launch on July 5 this year, Threads had hit 100 million sign-ups.

Meta executives told the Wall Street Journal that they would introduce new features to keep users on the platform.

Twitter update

Twitter owner Elon Musk made major changes to the platform last October. Whether it’s massive layoffs or a paid verification scheme, Musk’s policies have prompted many users to switch to other alternatives. In the latest development, Musk has announced that Twitter will have a new logo and that the bird will be ‘laid to rest’. “If we post a required X logo tonight, we’ll go live worldwide tomorrow,” he said.

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