Ahead of the start of Galaxy Unpacked 2023 in Seoul, Korea on July 26, Samsung Electronics is rolling out its “Join the Flip Side” digital out-of-home (OOH) ads at landmarks around the world one by one. Samsung Newsroom is previewing two teaser videos ahead of the event: “Join the Flip Side” and “The Journey of the Galaxy Unpacked.”
“Join the Other Side” is taking over the world
Digital OOH ads showcase the overarching theme of the products being unveiled at this year’s Galaxy Unpacked, while inviting consumers to experience the “flip side.” Seventeen digital OOH ads are currently displayed in various locations in 13 countries including: Gangnam District, Seoul Tower and COEX in Seoul, Korea; Times Square in New York City, US; Piccadilly Circus in London, UK; Central World in Bangkok, Thailand; Tai Koo Li in Chengdu, China; and King Road Tower in Jeddah, Saudi Arabia.4
As this year’s Galaxy Unpacked takes place in Seoul, the sketch video released on July 22 reflects the fast-paced movement of the bustling Gangnam District, COEX, as well as one of Seoul’s most notable landmarks, Seoul Tower. Additionally, the video captures the atmosphere of various global landmarks, showcasing the unique characteristics of each location.
The Journey of Galaxy Unpacked
Galaxy Unpacked first debuted in Las Vegas when Samsung attended CTIA Wireless 2010, North America’s largest communications conference. At the event, the company presented its vision for the future of the mobile phone industry and unveiled the Samsung Galaxy S, marking the beginning of Samsung’s journey to pioneer mobile innovation.
After that event, Galaxy Unpacked traveled to multiple cities around the world: the S2 in Barcelona, Spain, the Galaxy S3 in London, the Galaxy Note launch in Berlin, Germany, and the launch of a new mobile device category with the Galaxy Fold in San Fran, Korea.
Check out the video below for on-site footage from previous Galaxy Unpacked events.